5 Things to Consider While Selecting a Brand Name for Your Business Venture
By The Circus Works Team
Choosing the right name for your business is one of the harder things to do in the initial stages. Sure, it’s going to be permanent and it’s almost like the corner stone to your foundation. If it isn’t placed right, then all other building blocks of your business will exponentially be tilted and not aligned to your tastes.
Here are a few tips that can help you streamline the ethereal process of choosing your brand name:
1. Is your domain name available?
Quite often, when you’ve come up with the perfect name that showcases your business in the right light, the website has already been taken. It has been found that approximately 3.1 million domain names were added to the Internet in the third quarter of 2015. This brings the total number of registered domain names to approximately 299 million worldwide across all top-level domains (TLDs) as of Sept. 30, 2015, according to the latest Domain Name Industry Brief. So always check for the availability of a ‘.com’ domain for your brand name. It makes driving internet traffic to your page much easier and less daunting as compared to having a country specific domain. https://in.godaddy.com/domains/domain-name-search
2. Are other brands using your name?
There’s always controversy if the name you’ve already thought of is being used by an already established brand. More often than not, bigger brands have thought of the name and are using it as product names or subsidiary businesses. So go on and check if the title is already a registered or trademarked name under a different company.
3. Your brand name should be easy to spell.
No matter how quirky or specific to you, the name might be, it should always be phonetically easy to represent when typing it out. There’s no point in choosing names that are common and then replacing a ‘K’ with a ‘Q’ or ‘F’ with a ‘Ph’. It may add more zing to the character of the name but also what it does is make it harder for the listener to remember the spelling when spread by word of mouth. Making mistakes when naming is common. Be careful to avoid the rat trap.
4. Choose a brand name that resonates with your business.
Choosing a name that attracts potential clients is always essential. They should stop and think for a moment and at the same time be able to understand what the brand is all about. Making a pun or going for funny will make you a small time player, but one that describes what the business stands for, that’s the winner. Pick a name that in short, explains why the name was chosen in the first place rather than the customer having to figure out why. Jot down the business values of your venture and keep the points in mind when shortlisting a name.
5. Make it left of centre, but right on target.
Given that narrowing down a plethora of options for a brand name that truly reflects your business is a hard task, but make pointers as to why and how your business is something that people are going to look for. Make it catchy and commanding but it should also be something that sets aside your venture from your competitors. When you know what your business is doing the name should gist it up in a word or more and you’ll know when it clicks! Here are a few rules you can follow. fortune.com/2011/12/15/10-rules-for-picking-a-company-name/