6 Factors You Need to Consider When Designing a Website in 2017

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PRELUDE
2017 is going to be a big year with multitude of new websites cropping up from every corner of the world. Innovative, intrinsically captivating, confusing and alarmingly original designs…all kinds of websites are in the works, as you’re reading this! The market is getting aggressively competitive each day and unless you have a website that can represent your brand in the aura you envision, it’ll just get harder to give your competitors a run for their money. By 2017, there will be more internet traffic than all prior internet years combined. Wi-Fi and mobile-connected devices will generate 68% of all internet traffic by 2017. These stats are as shocking as they are true because in 2015, 64% of all in-store sales, or sales to the tune of $2.2 trillion, were influenced by the internet. We can already see how people are more than happy to lurk around the internet while being in the sanctity of their own home. So pick up your tools and let’s get started with streamlining the design of the website you’ve always imagined. Here are a few pointers you can keep handy when you’re in the process:

1. Mobile Responsive is the way to go!
Building a good looking website is almost half the job done. There are plenty of internet users in the world who would access your site on the desktop, but with the growing functionality and global dependency on the mobile phone, a lot of users connect to your website directly on their smartphones. By 2014, the number of mobile internet users surpassed desktop users. This fact alone carries forward the fact that it is imperative for a desktop site to be adaptable on the mobile. Check out more interesting numbers that might convince you to develop a mobile responsive website.
http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics//

2. Page Load Time is precious time
Patience runs thin when it comes to buffering, loading and general browsing on the internet. If your website isn’t quick to load, the interest of the user starts to fade and transitions into opening another one that reveals similar relevant information. Sounds quite harmful to your business, now doesn’t it? Some images on the page maybe too heavy, thereby causing the lag in load time. Hence these images need to be compressed using a resizing tool to optimize performance across all platforms. Hire a professional or do this by yourself, either way, it’s paramount to your website’s look and feel. Here are a few tips.
http://www.htmlgoodies.com/beyond/reference/7-tips-to-make-your-websites-load-faster.html

3. S.E.O Friendly Content
We can’t stress this enough! Your content present on the website is essential to what your consumer base want to search for. Search Engine Optimization is a tool used widely by almost every single website. The code written to design the website should aid the SEO process alongside keyword specific copy. It helps when search engines ‘crawl’ to search for content that is relevant to user inquiry. Specific CMS services, like WordPress, provide plug-ins designed to make the process of cleaning up code and increasing search engine rankings less tedious. Find optimized information here:
https://searchenginewatch.com/sew/how-to/2259693/seo-basics-8-essentials-when-optimizing-your-site

4. Compatible across all browsers
People all across the globe use a varied number of browsers as personal preferences. With the exception of Google Chrome, all other browsers such as Mozilla Firefox, Safari etc. support different plug-ins. This is why, when a website is developed, it should be tested across different platforms to attain an error-free browsing experience available to all. This creates more trust associated to your website. A few tools mentioned down below. You’re welcome!
http://mashable.com/2014/02/26/browser-testing-tools/#QW.VBqUWPkq6

5. Lights. Camera. Call to ACTION!
Sure, you want a lot of internet traffic diverted to your website. More the number of people checking out your business services, the better, right? However, wouldn’t it be better if you had leads to all the people mildly interested in your site? This is why a call to action is necessary to reap the benefits of site visits. People filling out their name and e-mail address is all you require for your sales team to pursue the potential curiosity. A few ways to engage your audience are suggested here.
http://blog.hubspot.com/marketing/great-call-to-action-examples

6. Blogs and Social Media Linkage
Now, to attract and pull the consumer and target audiences further into the attractive web you have spun, you need to engage and involve them in various blogs related to your hustle. Even Social Media posts that your company has been posting since inception need to be easily accessible to the average passer-by. It’s only then that the customer is truly inquisitive about your work and is genuinely a done sale. Conversion rates sky-rocket if Social Media along with blogs links are added to the footer or sidebar of your website.
http://www.pixelfrau.com/how-to-add-social-media-icons-to-your-website/

Getting together the perfectly appealing and aesthetically sound website is a task worth mentioning, but as long as you’re doing it right and following processes diligently, there’s no doubt that that your business will bloom into the visionary’s ideal marketing tool that takes no hostages. So, plan, iterate and design the website you’ve always wanted to do, without a hiccup. Remember, 2017 is going to be a big year!

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