To create an identity for Connect C2C, a corporate placement agency, that aptly communicates its services. The brand was confronted with the problem of being youthful yet serious. The objective was achieved by creating imagery that ultimately led to a synchronisation of brand reality and perception.
A colorful and thoughtful logo, appealing to both youthful and sober corporate sensibilities was created. Connect C2C’s idea of offering infinite opportunities and success to students was also captured perfectly in this logo. The Circus Works’ efforts have contributed to make Connect C2C a well-regarded and established agency.