Latest Trends In Web Design

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The World Wide Web has taken the corporate world by storm, so much so that your company website may be the make-or-break factor when people review your brand. And while there are numerous website design agencies in Pune & beyond, not many of them are aligned to the latest practices in the digital spectrum.

In the constantly evolving world of technology and digital advertising, we too, are constantly changing our behaviours as users of these informational tools. With this constant development in motion, it is imperative that the technology should also adapt to our user habits in a beneficial give-and-take fashion. In he same light, the trends we observe in Website Design are always updating and upgrading to suit user needs and preferences. Here’s a look at some of the latest Web trends we can expect to see mushrooming in the days to come.

Responsive Website Design (RWD):

RWD is a design approach that aims to craft websites which provide an optimal viewing and interaction experience. RWD allows for unproblematic viewing and navigation across a wide range of devices (from a desktop monitor to a smartphone screen) with minimal requirement for resizing, panning, and scrolling. A site designed with RWD allows for the layout of the site to adapt to the viewing environment by using fluid, proportion-based grids, flexible images and CSS3 media queries.

As many sites are already adapted for tablet and smartphone use, it is expected that the responsive design will continue to expand. As devices are progressing to become more multifunctional, and an increasing amount of users are exploring new options, for example the use of smart watches, and smart TVs, web design must also progress to meet with the growing functions and be able to provide a uniform experience across all channels.

User Interaction

Interactive web design is rapidly on the rise and is a highly effective method of upping the user experience of the site. It enhances the experience by engaging more of the user’s senses, resulting in an emotional involvement with the brand or the content of the site, and increasing the amount of time a user spends browsing the site.

With the mount of competitive websites available to absolutely everyone, and at no cost, only relying on brilliant content may not be enough. Using an interactive website design gives the viewer’s perception of the brand identity a eightened depth which creates a story for the brand and draws the viewer in on a more relatable level.Tastefully created interactive animation can give a brand and its website the life it calls for.


It can be said that a design is incomplete before all the unnecessary elements have been eliminated. This concept can be seen more and more in website design as designers are choosing to stick to the bare essentials when it comes to the look of function of their sites. The use of large background or header images is decreasing and many design practices are being eliminated such as excessive colour, multiple images, and complicated layouts. In place of these previous trends, we are seeing clean and crisp pages that stand out above and amongst the chaos of other design-heavy sites.

Performance & Speed

As one of the main objectives of a website design, making a site that loads faster, while using less bandwidth is the driving force behind many of the design trends we see continuing to evolve. Mobile or tablet web use call for websites to be smaller in size and to load quickly. As responsive design gives attention to this requirement, designers are becoming more aware of how heavy their sites are their functionalities in the way users are interacting with them.

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