Ladies Night & Southern Spice
The task was to create a consistent brand perception and complementary communication for Oakwood, a five star hotel. With the hospitality market being extremely crowded and most hotels having comparable offerings and services, it was necessary to create distinct and recognizable communications as per the brand guidelines.
The Circus Works worked on a marketing and creative strategy whose successful implementation resulted in great recall, and positive and consistent perception of the brand. The Circus Works continues innovating and reshaping strategy to keep Oakwood at the top of the hospitality sector.